For years gourmand notes such as caramel, candyfloss and chocolate have been blended to create mouth-wateringly sweet scents, but according to Fragrance Oils International, the world of fragrance is set to be inspired by a whole harvest of ingredients as a bounty of vegetables and spices bring new textures and unique facets of crisp freshness and warmth to launches. AROUSING CURIOSITY Consumers are more experimental than ever before as the barriers between male and female sce
With a growing focus on fitness as a way of life and overall wellbeing, the fashion world has been awash with ‘athleisure’ inspired collections, and it was only a matter of time before this trend filtered into the world of personal care and even household products. From sportswear brands teaming up with personal care brands, to those creating their own product lines to meet the requirements of the ever-growing fitness savvy consumer, active beauty is growing at a rapid pace.
There are several trends that are driving changes in the world around us. For example, the rise in environmental awareness and sustainability is forcing the beauty and fragrance market to become more transparent, source ingredients more ethically and offer recyclable or better packaging solutions for the products we all love to use. Other trends include a move away from using gender to define both fashion and fragrance, with the focus being on the individual and personality.